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Typical Keyword Translation Search Engine Results





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Titles, Keywords,
Descriptions & Website Translations


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Cliquez Ici

Results From A Keyword Translation Project!

Cliquez Ici

In October 1997 we decided to add foreign titles, descriptions and keywords to an ice skating clipart site that we administer. Translations were provided for the site's title, meta tag description and meta tag keywords. Common skating terms such as figure skating, hockey, ice dancing, ice skating, precision skating and tour skating were translated into Czech, Danish, Dutch, Finnish, French, German, Italian, Portuguese, Spanish and Swedish. The following results were obtained in Alta Vista, Euroseek and Infoseek after the translated pages were submitted to the search engines. The ranking achieved is shown on the 1st line and the number of pages with the same keywords are shown on the 2nd line of each listing. Search engine rankings are shown only for translated keywords that achieved listings in the Top 50 in each of the search engines.

Translated KeywordRankingAlta VistaEuroseekInfoseek
bruslení
Ranking
# Pages
41
127
1
58
3
6
danse sur glace
Ranking
# Pages
--
318,840
22
68
11
1,343,987
eishockey
Ranking
# Pages
--
90,490
--
3971
--
2298
eiskunstlauf
Ranking
# Pages
33
1062
2
353
40
282
eisschnellauf
Ranking
# Pages
--
675
3
231
4
218
hokej
Ranking
# Pages
--
4390
--
2091
13
315
ijsdansen
Ranking
# Pages
6
50
2
16
5
13
ijshockey
Ranking
# Pages
7
506
18
134
7
113
ishockey
Ranking
# Pages
34
91,440
4
3671
--
1316
jäätanssi
Ranking
# Pages
28
33
3
10
2
2
konståkning
Ranking
# Pages
--
822
--
166
28
67
krasobruslení
Ranking
# Pages
27
66
12
29
3
4
kunstrijden
Ranking
# Pages
4
138
2
61
7
23
kunstskøjteløb
Ranking
# Pages
19
104
1
17
3
8
långfärds
Ranking
# Pages
13
290
1
81
23
46
långfärdsskridsko
Ranking
# Pages
--
420
7
95
43
264
patinação artística
Ranking
# Pages
25
25,510
1
4
3
2979
patinage artistique
Ranking
# Pages
--
66,552
2
147
--
6321
patinage synchronisé
Ranking
# Pages
--
4026
3
6
17
844
patin de hielo
Ranking
# Pages
1
13,392
-
-
1
1608
pattinaggio
Ranking
# Pages
--
2334
27
803
--
365
schaatsen
Ranking
# Pages
--
12,071
--
786
--
480
skøjteløb
Ranking
# Pages
7
108
12
32
4
4
skøyter
Ranking
# Pages
--
1920
3
229
25
208
skridsko
Ranking
# Pages
--
1545
27
165
33
142

A Happy Site Owner Gets Ecstatic!

We were very pleased with the fact that we had managed to get Top 50 search engine rankings on all but 2 of the 25 translated keywords in one or more of the search engines. The real surprise came when we analyzed combinations of the translated skating terms and the word "clipart". It so happens that "clipart" is a universal term and adding this word to searches yielded astounding results. As an example, changing the search for the unranked "schaatsen" to "schaatsen+clipart" in Alta Vista produces a #2 ranking on a search of more than 135,000 pages. The site's traffic increased by 33% from 3000 to 4000 page hits per week within 6 weeks after the conclusion of the project.

The initial project only provided translations for 3 of the site's pages. We subsequently extended the translated keywords to all of the other pages on the site, which is now averaging around 15,000 page hits a week. The results from this initial translation project were so gratifying that we decided to offer our title, keyword and website translation services to other website owners.

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